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The traditional marketing model was to obtain as many eyeballs on your product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey found that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Making money online was originally made popular by utilizing Websites and optimizing those sites through SEO (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2 2.0 strategies, such as social media marketing. Social media is when companies utilize Web 2 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The advantage of web 2 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and companies are incentivized to talk to their customers.

The times of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to obtain nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, however they also wish to know what others are saying about your product or service. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to reap the benefits of consumer person to person advertising like social media.

Benefits Of SOCIAL MEDIA

Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity for connecting with networks of potential customers that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.

Word of Mouth Marketing- Referral marketing has always been probably the most influential solution to generate sales. With social media marketing, it is possible to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Needless to say, if your service or product is poor, you might suffer the reverse great things about this.

Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.

Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to talk to your customers about services, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs that may in turn result in repeat business and referrals. Remember, the key to this kind of communication is usually to be content rich; don’t use these avenues to pitch your service or product.

Social Media Marketing firm – The effective and successful implementation of a social media marketing plan will create almost immediate results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term given that the communication and updating of one’s social media presence is maintained.